Job Summary:
The Lead Generation Specialist is responsible for utilizing screen scraping techniques to gather data, generate leads, and execute mass marketing campaigns. This role is essential in driving sales growth by identifying potential clients and converting leads into sales through strategic marketing efforts.
Key Responsibilities:
- Screen Scraping: Use screen scraping tools and techniques to collect data from various websites and create comprehensive lead lists.
- Lead Generation: Identify and qualify potential leads through the gathered data.
- Mass Marketing: Develop and execute mass marketing campaigns via email, social media, and other channels to engage and convert leads.
- Data Management: Maintain and update databases with accurate and detailed information on leads and prospects.
- Collaboration: Work closely with the sales and marketing teams to align strategies and ensure effective lead conversion.
- Reporting: Track and report on key metrics, such as lead generation, conversion rates, and campaign performance.
Qualifications:
- Experience: Proven experience in outbound high velocity lead generation or sales development.
- Skills: Strong communication and interpersonal skills, proficiency in email mass marketing, proficiency in Hubspot software, and ability to analyze data and metrics.
- Technical Skills: Experience with screen scraping tools and techniques. Understanding and hands on experience with mass marketing tools.
- Education: Bachelor’s degree in Marketing, Business, or a related field is preferred.
- Attributes: Self-motivated, goal-oriented, and able to work independently as well as part of a team.
Desired Skills:
- Familiarity with marketing automation tools.
- Knowledge of the industry and market trends.
- Ability to create compelling outreach messages and campaigns.
This role is ideal for someone who is tech-savvy, enjoys data analysis, and is driven by achieving sales targets through innovative marketing strategies.