(Remote, Canada)
About the Role
We’re seeking a Director of Growth Marketing to lead strategy and execution for Owl Practice’s B2B go-to-market efforts in Canada. This is a hands-on leadership role for a builder who can move smoothly from defining strategy to executing campaigns and analyzing performance.
You will partner cross-functionally to drive measurable growth, optimize the full funnel, and scale acquisition through experimentation and data-driven decision-making. This role is equally comfortable developing strategy, managing integrated campaigns, and diving deep into performance data to uncover insights and opportunities.
Responsibilities
B2B Growth and EHR Adoption
- Own and execute demand generation strategies targeting mental health practitioners in solo and small-group practices.
- Build and optimize multi-channel acquisition funnels with a focus on key metrics, including trials, trial-to-paid conversion, CPL, CAC, and LTV.
- Develop and refine the growth model for therapy seekers, aligning acquisition, trust, referrals, and conversion into a cohesive system.
Performance Marketing & Experimentation
- Lead cross-channel performance marketing efforts, including paid search, paid social, CTV, affiliate, and programmatic.
- Establish a culture of rapid, disciplined experimentation by designing tests, analyzing results, and scaling what works.
- Continuously evaluate and expand channel mix to unlock new growth opportunities.
Cross-Functional Leadership
- Partner closely with Product and Customer Success to improve conversion, onboarding, and retention through funnel optimization.
- Collaborate with the Digital Marketing Manager to:
- Set strategy across SEO, organic, referral, and paid channels
- Refine prioritization and experimentation roadmaps
- Diagnose performance issues and remove execution blockers
Ownership & Accountability
- Own growth KPIs and marketing budget; manage agencies and external partners effectively.
- Lead regular business reviews, delivering clear insights and actionable recommendations to stakeholders.
Requirements
- 7+ years of growth marketing experience with a proven track record of driving measurable business outcomes.
- Strong B2B demand generation expertise across SMB and enterprise segments; experience leading geographic expansion is a plus.
- Deep knowledge of performance marketing channels and scaling strategies.
- Demonstrated success partnering cross-functionally on conversion optimization and funnel experimentation.
- Highly execution-oriented with a bias for action and agility.
- Strong analytical mindset combined with creativity and a passion for improving and innovating the customer experience.
- Excellent communication skills, with experience presenting to senior leadership.
- Experience managing agencies and external partners.
Preferred
- Background in healthcare, mental health, or regulated industries.
- Familiarity with EHR or other provider-focused SaaS products.
Why You’ll Love Working With Us
- Strategic ownership: Shape growth strategy, priorities, and investment decisions at a leadership level.
- End-to-end impact: Drive both strategy and execution alongside a high-performing team.
- Durable growth engines: Build long-term levers across content, SEO, trust, and referrals.
- Executive visibility: Work directly with the CMO and contribute to company-level decisions.
- Meaningful mission: Your work directly helps people find the right mental health care, a category where quality, trust, and outcomes truly matter.
Benefits
- Competitive salary
- Medical and dental insurance
- Monthly HSA contributions
- Generous PTO and paid holidays
- Fully remote work environment
- Opportunity to grow with a mission-driven company
As Our Ideal Candidate, You’ll Have:
- Bachelor’s degree in business administration or a related field (preferred)
- Minimum of 5 years of experience in software account management (start-up environment preferred)
- Proven track record of retaining and growing large accounts and working cross-functionally to address client needs
- Excellent communication, interpersonal, and problem-solving skills.
- Strong analytical and decision-making abilities.
- Proficiency in CRM systems and data analysis tools.
- Ability to handle high-pressure situations and manage multiple priorities effectively.
- Strong commitment to delivering exceptional account management
Equal Opportunity Employer: Owl Practice Suite is an equal opportunity employer. We do not discriminate based on race, ancestry, religion, color, national origin, gender, sexual orientation, gender orientation or expression, political belief, age, marital status, or disability status. Owl Practice Suite is also committed to fostering a culture of belonging, which includes ensuring an accessible work environment and employment practices. If you require an accommodation in completing any pre-employment assessments or applications, interviewing, or otherwise participating in the recruitment process, please email careers@owlpracticesuite.com.