Location: Remote
Reports to the Chief Marketing Officer
Want to join us on our mission?
At Owl Practice Suite, we are enabling easier access and delivery of mental health care to help more people. To deliver on this vision, we not only need to connect with therapy-seekers in a compelling, persuasive, yet compassionate way, but we also need to help support the therapists who deliver mental health care while juggling the demands of private practice.
If the opportunity to unlock the potential of the mental health care system excites you – then keep reading.
We’re looking for a dynamic Social Media & Community Manager to help fuel our word-of-mouth growth and create the go-to community for mental health professionals in private practice. If you’re passionate about building and problem-solving, this role offers the chance to shape a vibrant, supportive space where therapists can connect, learn, and grow their private practices.
In this role, you’ll foster engagement across social media, digital community platforms and forums, content, and events—crafting a cohesive experience that delights our members. You’ll collaborate closely with the rest of the marketing team, customer success, and product teams to ensure community feedback is heard and acted upon, while also contributing to programs like Refer-A-Friend, tradeshows, and partnerships.
If you’re excited about empowering therapists and being part of a passionate team committed to meaningful community building, this role could be your perfect fit! Join us in making a positive impact on mental health professionals across Canada and the U.S.
Are you ready to have this kind of impact?
Community Strategy & Programs: Develop and execute a comprehensive digital and in-person community strategy aligned with Owl Practice Suite’s business goals. Set clear objectives, KPIs, and success metrics to measure the impact of community initiatives. Provide regular reports on engagement, satisfaction, and business outcomes to senior leadership.
Community Engagement & Moderation: Cultivate an active, collaborative online community by driving participation through engaging content, events, and discussions. Build trust and strong relationships by understanding member needs and fostering meaningful interactions.
Social Media Management: Create and manage a social media content calendar that highlights our offerings, brand story, and thought leadership. Innovate across platforms, exploring new channels and formats while expanding paid and influencer programs.
Content Creation: Produce engaging written, visual, and video content for platforms like Facebook and Instagram, encouraging discussions, user-generated content, and create spaces for knowledge-sharing and networking. Collaborate on product-related content to support adoption and business goals, ensuring all materials are accurate and compliant with industry standards and policies.
Community Support: Work closely with the Customer Success team to ensure timely and accurate responses to customer inquiries that come through social media, review sites, and internal platforms.
Advocacy & Evangelism: Identify and nurture community champions and influencers, integrating them into community and marketing initiatives like webinars, articles and referral programs.
Industry Knowledge & Trends: Stay informed on trends in mental health care delivery, private practice management, and competitor communities. Leverage the latest social media and community platform innovations to enhance user experience.
Community Feedback: Serve as the bridge between the community and product teams, gathering feedback and advocating for community-driven product improvements.
Community Growth: Develop strategies to grow the Owl Practice Suite community, collaborating with demand generation and customer support teams to drive user acquisition and retention.
Do you match what we are looking for?
- 5+ years in community engagement, public relations, or customer success, preferably in the tech or mental health care space.
- 5+ years of experience managing social media platforms especially Facebook, Facebook Groups, Instagram and TikTok.
- Experience with social media monitoring and management tools for publishing, reporting, and social listening
- Proven success in building and scaling an online community, with measurable engagement and retention outcomes.
- Exceptional writing, proof reading and verbal communication skills, with strong attention to detail.
- Ability to build and maintain strong relationships both virtually and in person.
- Solid design skills and experience using Canva to create consistent and engaging visual and video content – continually pushing boundaries on our creative
- Familiarity with event planning for both online and offline community events.
- Ability to prioritize and manage multiple initiatives simultaneously.
What’s working at Owl Practice Suite like?
We’re not the type of workplace with a rigid clock-in, clock-out system. That said, we won’t pretend to be a flawless environment either. As a rapidly scaling company, there are many moving parts, and for many of us, this is new territory. Sometimes, we don’t have established processes, which demands a lot of resourcefulness and a strong passion for solving problems.
However, if you’re seeking a place where you can grow, challenge yourself, and collaborate with incredibly talented individuals on meaningful projects that make a real difference in people’s lives, Owl Practice Suite could be a great fit for you.
Our values guide everything we do:
Experience-Centric – Proactively drive value for our customers.
Courageous Leadership – Do the right thing even if it is not easy.
Create Your Solution – Bring solutions to address problems.
Better Never Rests – Improve every day and do not wait for perfection to start.
Success Together – Teamwork & collaboration will drive our ultimate success; we celebrate together along the way.